E-commerce, E-Tailers and Hospitality organizations spend a lot of effort and money in trying to understand consumer digital experiences (DX) that inform them how to improve profitability and ROI. E-commerce companies grapple with high checkout abandonment rates. E-tailers struggle with low conversion of consumers to customers. Hospitality organizations struggle with low customer retention and engagement. Common to each type of organization is the problem of high customer support costs.
Existing web analytics encourage subjective approaches to understanding consumer DX which lack the accuracy, consistency and objectivity to link the consumer DX to meaningful outcomes like profitability or ROI. Additionally, in the digital world, the term “Big Data” is used to describe the volume, velocity, and variety of data that must be processed from consumer experiences across digital assets. This contributes to making an already difficult problem exponentially harder to solve.
Sriya DXi solution to these problems is a complementary tool which creates a DX index (DXi); a GLOBAL Benchmark Index to quantify and enhance Consumer DX Satisfaction. This gives us the capability to provide consumer insights and business KPI’s to help: E-commerce organizations decrease checkout abandonment rates/lower customer support costs; E-tailers increase sales conversion rates/lower customer support costs; and Hospitality organizations improve customer retention and engagement/lower customer support costs. Our tool measures and quantifies a consumer’s digital experience (DX); correlates the DX to conversions, engagements, retentions, and costs; and provides recommendations to increase conversions, engagements, retentions and decrease costs.
The key distinction with the DXi Tool is on what we do with the captured data. We take the parameters that are contributed by each individual user that has visited your page and bring all of those factors into play before computing the overall digital experience for your site. Big difference is that all the computing is done at the individual level data on the aggregate level data.
We can explain with an example. Third Party analytics like Google reports data on an hourly basis. In any given hour if you have 20 customers and 20 Page visits it could be 19 bounce and 1 user who visited 20 Pages or it could be 20 going to one page each. That will have a big impact on how your data has contributed to the experience of the users. We take every individual data for every single user and quantify into a meaningful index.
This puts the Power of understanding your customers experience in your own hands. This is what let you configure and analyze details like
Are people really reaching the new Promotion page you have on your site? Are people reaching your Product Pages and if so is that visit getting converted into a sales? Are people downloading the Product whitepaper from your site?
Machine Learning algorithms fall into the area of ‘artificial intelligence.’ These are mathematical models that ‘learn’ from data and discover hidden relationships not readily apparent from human analysis.
We follow Software as a Service (SaaS) Distribution model. Only requirement on Client side is to install the plugin script on your web servers. The beauty of SaaS is that you will not need any Infrastructure on your side. All you need is to access the Software through an externally hosted URL supported by us. We support the Infrastructure and as an extended arm of your company we ensure 100% Infrastructure / Application Performance and Availability.
Try our demo and you will find DXi and DXi+ offer unparalleled ease of use. There is no need to download software packages, review your operating system compatibility or apply the bothersome patches from time to time! Just access the DXi or DXi+ website and start uploading your data right away. The website offers a user-friendly interface. Following a few simple steps you can upload data and see your results within a matter of minutes! With these tools you can crunch complex consumer data and have simplified indices, charts, action-plans – the very tips of increasing your customer satisfaction at your fingertips!
The DXi and DXi+ system’s auto purge feature immediately removes the uploaded files as soon as they are processed. No one else can view your company’s DXi and DXi+ indices and the various artifacts including charts, decision trees and other insightful data except you. The system allows only the designated users who have their secure ID to access their corporate DXi/DXi+ output.
SriyaDXi’s solution enable the business with the capability to get consumer insights and business KPIs to help: E-commerce organizations decrease checkout abandonment rates/lower customer support costs; E-tailers increase sales conversion rates/lower customer support costs; and Hospitality organizations improve customer retention and engagement/lower customer support costs. Our tool measures and quantifies a consumer’s digital experience (DX); correlates the DX to conversions, engagements, retentions, and costs; and provides recommendations to increase conversions, engagements, retentions and decrease costs.
We capture IP Address, Global Cookie and Session Cookie for each individual user session. As the same IP or cookie information could be captured on your side you could map one of these attributes from our list to your system to identify the Customer details like Customer Name, Email address etc.
We capture the Time to load the page and task completion Rate in DXI and any impact to these 2 parameters due to slow response from transaction services or an outage will impact the DXi and also could highlight these as significant parameters.